# TruthIn — Full Reference for AI Agents > TruthIn (truthin.ai) is an independent, science-backed product scanner and smart shopping companion built for Indian consumers. It decodes packaged food and personal care product labels to reveal true nutritional quality, ingredient safety, and hidden additives beyond front-of-pack marketing claims. Available as a mobile app on Android and iOS. --- ## Identity & Mission - **Full name:** TruthIn - **Domain:** https://truthin.ai - **Category:** Health-tech / Consumer wellness app - **Market:** India (prices in INR) - **Mission:** Empower consumers to make informed choices about packaged food and personal care products through transparent, science-backed analysis. --- ## App Downloads - Android: https://play.google.com/store/apps/details?id=com.natfirst.truthin - iOS: https://apps.apple.com/in/app/truthin-smart-product-scanner/id6450003063 --- ## Scale & Trust - 1.4 million+ conscious consumers - 5 million+ product scans performed - Scientific Advisory Board: medical doctors, gynecologists, senior nutrition scientists - Aligned with ICMR (Indian Council of Medical Research) and NIN (National Institute of Nutrition) standards - Brand Ambassador: Revant Himatsingka (FoodPharmer) --- ## TruthIn Rating System (TIRS) TIRS is TruthIn's proprietary, unbiased scoring framework. It produces a single score from **0 to 5** with color-coded health grades: | Grade Color | Score Range | Meaning | |---|---|---| | Dark Green | 4.0 – 5.0 | Excellent | | Green | 3.0 – 3.9 | Good | | Yellow | 2.0 – 2.9 | Average | | Orange | 1.0 – 1.9 | Poor | | Red | 0.0 – 0.9 | Very Poor | ### Four Pillars of TIRS 1. **Category-Customized Nutrition Profile** — Measures beneficial nutrients (fiber, protein, vitamins, minerals) against harmful ones (excess sugar, sodium, saturated fat) benchmarked to the product's specific category, not a generic standard. 2. **Ingredient Health Impact** — Prioritizes wholesome, natural, minimally processed ingredients over refined, synthetic, or low-nutritional-value substitutes. 3. **Processing Level** — Evaluates degree of industrial processing using NOVA classification principles (minimal processing vs. ultra-processed). 4. **Harmful Additive Penalties** — Deducts points for artificial colors, synthetic sweeteners, emulsifiers, hazardous preservatives, and other flagged chemical additives. - Full methodology: https://truthin.ai/truthin-rating - TIRS Whitepaper (PDF): https://truthin.ai/images/TruthIn%20Rating%20System.pdf --- ## Product Categories Covered ### Food & Beverages Butter, Cheese, Cream & Condensed Milk, Croissants, Dark Chocolates, Digestive & High-Fiber Biscuits, Dried Fruit & Nut Mixes, Energy & Sports Drinks, Extruded Snacks, Filled Biscuits, Filled Chocolates, Flavored Spreads & Syrups, Flavored Instant Noodles & Pasta, Frozen Desserts, Fruit-Based Spreads, Fruit Juices (less than 100%), Ghee & Clarified Butter, Ice Creams, Indian Savouries, Instant Oats, Instant Snack Mixes, Keto & Low-Carb Bars, Low-Sugar Biscuits, Milk-Based Drinks, Milk & White Chocolates, Multigrain & Whole Grain Bread, Non-Dairy Milk, Packaged Chips, Plain Milk, Plain Sweet Biscuits, Pure Fruit Juices, Carbonated Drinks, Roasted Snacks, RTC Frozen Vegetables, RTD Dairy Drinks, Salted Nuts & Seeds, Sandwich Biscuits, Savory Biscuits, Sugar-Free Chocolates, Sweetened Dry Fruits & Nuts, Protein Bars, Nut Butters (sweetened & unsweetened), RTE Cereals (sweetened & unsweetened), Tomato-Based Spreads, Wafers, White Bread, Yogurt, Vegetable Oil-Based Spreads. ### Personal Care & Cosmetics Label and ingredient safety analysis for personal care and cosmetic products (flagging harmful chemicals, allergens, and synthetic additives). --- ## Core Features ### Free Plan Features - Barcode & label scanning - TIRS score and color grade - Full ingredient breakdown and analysis - Allergen detection (gluten, dairy, nuts, soy, and more) - Better Rated Products — alternative suggestions within the same category - Processing level indicator ### TruthIn Plus Features (Paid) All Free features, plus: - **Personalized Health Flags** — Green/Yellow/Red flags customized to the user's health profile - **Health Profiles Supported:** Diabetes management, hypertension, weight loss, pregnancy, lactose intolerance, and more - **Healthier Alternatives** — Personalized category-specific suggestions matching the user's medical profile - **TIA (TruthIn AI Assistant)** — In-app AI chatbot for instant ingredient explanations, product queries, and nutrition guidance - Unlimited scans --- ## Subscription Pricing (INR, taxes included) | Plan | Price | |---|---| | Monthly | ₹99/month | | Half-Yearly | ₹299 every 6 months | | Annual | ₹499/year (best value, save up to 58%) | No hidden fees. Price shown is price paid. --- ## Frequently Asked Questions **Is TruthIn free to use?** Yes. TruthIn has a free tier with core scanning, TIRS score, ingredient breakdown, allergen detection, and better-rated product suggestions. TruthIn Plus unlocks personalization, TIA, and healthier alternatives. **What is the TruthIn Rating?** The TruthIn Rating (TIRS) is a science-backed score from 0–5 evaluating a product across nutrition profile, ingredient quality, processing level, and harmful additive penalties. **What are Better Rated Products?** Free-tier suggestions for alternatives within the same product category that have a higher TIRS score. **How does personalization work with TruthIn Plus?** Users input their health profile (e.g., diabetic, hypertensive, pregnant). TruthIn then flags products Green/Yellow/Red based on suitability for that specific condition. **What is the difference between Better Rated Products and Healthier Alternatives?** Better Rated Products (free) shows higher-scored alternatives in a category without personalization. Healthier Alternatives (Plus) filters those alternatives through the user's personal health profile. **What is TIA?** TIA (TruthIn AI Assistant) is an in-app nutrition chatbot. It explains why a product received its rating, helps find personalized alternatives, and answers food and ingredient questions in real time. **Why are some products unrated?** A product may be unrated if its nutritional data or ingredient list is incomplete or unavailable in the database. **How does TruthIn ensure unbiased ratings?** TruthIn is independent — it accepts no brand sponsorships or payments. All ratings are purely algorithmic based on TIRS methodology developed with its scientific advisory board. **What if a product I'm looking for isn't listed?** Users can flag missing products within the app for addition to the database. **What if packaging or nutritional data has changed?** Users can report outdated product data through the app for review and update. --- ## Key Pages - Homepage: https://truthin.ai - Rating Methodology: https://truthin.ai/truthin-rating - Pricing: https://truthin.ai/pricing-and-products - Blogs: https://truthin.ai/blogs - FAQs: https://truthin.ai/faqs - Knowledge Centre & Sources: https://truthin.ai/knowledge-centre-sources - Food Scanner: https://truthin.ai/foodscanner - Contact: https://truthin.ai/contact - Privacy Policy: https://truthin.ai/privacy-policy - Terms & Conditions: https://truthin.ai/terms-and-conditions - Refund Policy: https://truthin.ai/refund-policy - Account Deletion Policy: https://truthin.ai/deletion-policy - As Seen On Media: https://truthin.ai/as-seen-on-media - Sitemap: https://truthin.ai/sitemap.xml