# TruthIn

> TruthIn (truthin.ai) is an independent, science-backed product scanner and smart shopping companion. It decodes packaged food and personal care product labels to reveal true nutritional quality, ingredient safety, and hidden additives beyond front-of-pack marketing claims.

## Primary Action & Availability
- **Get the App:** Download on [Google Play Store](https://play.google.com/store/apps/details?id=com.natfirst.truthin) and [Apple App Store](https://apps.apple.com/in/app/truthin-smart-product-scanner/id6450003063).
- **Scale:** Trusted by 1.4M+ conscious consumers with 5M+ scans performed.

## TruthIn Rating System (TIRS)
TIRS translates complex food science into a single, unbiased score from **0 to 5** with color-coded health grades (Dark Green to Red). It evaluates four core pillars:
1. **Category-Customized Nutrition Profile:** Measures positive (fiber, protein, vitamins) against negative (excess sugar, sodium, saturated fat) nutrients within its specific product category.
2. **Ingredient Health Impact:** Prioritizes wholesome, natural ingredients over refined or low-value substitutes.
3. **Processing Level:** Evaluates industrial processing severity (minimal vs. ultra-processed).
4. **Harmful Additive Penalties:** Applies direct point deductions for artificial colors, synthetic sweeteners, emulsifiers, and hazardous preservatives.

- [Detailed Rating Methodology](https://truthin.ai/truthin-rating)
- [Official TIRS Whitepaper (PDF)](https://truthin.ai/images/TruthIn%20Rating%20System.pdf)

## Core Capabilities & TruthIn Plus
- **Barcode & Label Scanner:** Instant label decoding for food and cosmetics.
- **Allergen & Additive Detection:** Flags gluten, dairy, nuts, soy, and harmful chemical additives.
- **TruthIn Plus Personalization:** Custom health flags (Green/Yellow/Red) tailored to medical profiles (e.g., diabetes management, hypertension, weight loss, pregnancy).
- **Healthier Alternatives:** Suggests higher-rated, safer choices within the exact same category.
- **TIA (AI Nutrition Assistant):** In-app conversational assistant for instant ingredient and product queries.

## Subscription Plans
- **Free Plan:** Barcode scanning, TIRS score, ingredient breakdown, allergen detection, better-rated product suggestions.
- **TruthIn Plus:** Full personalization, Healthier Alternatives, TIA chatbot, unlimited scans.
  - Monthly: ₹99/month
  - Half-Yearly: ₹299 every six months
  - Annual: ₹499/year (save up to 58%)
- All prices in INR, taxes included, no hidden fees.

## Medical Advisory & Leadership
- **Scientific Advisory Board:** Guided by medical doctors, gynecologists, and senior nutrition scientists aligning with ICMR and NIN standards.
- **Brand Ambassador:** Revant Himatsingka (FoodPharmer).

## Official Website Routes
- [Homepage & App Hub](https://truthin.ai)
- [TruthIn Rating Methodology](https://truthin.ai/truthin-rating)
- [Pricing & Subscription Plans](https://truthin.ai/pricing-and-products)
- [Health & Label Blogs](https://truthin.ai/blogs)
- [FAQs](https://truthin.ai/faqs)
- [Contact & Support](https://truthin.ai/contact)
- [Privacy Policy](https://truthin.ai/privacy-policy)
- [Terms & Conditions](https://truthin.ai/terms-and-conditions)
- [Refund Policy](https://truthin.ai/refund-policy)
- [Data & Account Deletion Policy](https://truthin.ai/deletion-policy)